About Me
Hi there, I’m Dana, an Email Operations and Engagement Specialist, and I partner with small business owners, entrepreneurs, and creative professionals like artists, musicians, and authors to help them build stronger, more engaged audiences.
Before diving into email marketing, I spent years working on flower farms and managing local small businesses. That hands-on experience gave me a deep appreciation for the challenges small business owners face and fueled my passion for helping entrepreneurs succeed. It was that very passion that led me to earn a degree in economics, combining my love for problem-solving with my desire to support small businesses in a more strategic way.
On a personal note, my life took a delightful turn when I became a mom at 43, welcoming my young daughter into the world. She keeps me on my toes and inspires me daily to continue building a business that allows me to balance both work and family.
Whether you're just starting from square one with an email list or looking to nurture the loyal fan base you’ve already grown, my goal is to help you make meaningful connections through thoughtful, strategic email marketing. I believe that a well-crafted email is more than just a tool—it's an opportunity to build relationships that last.
Me and my mom in the acre of cut flowers we grew for her flower stand in our front yard.
Me and my inspiration for everything, my daughter, Lacy Lynn.
My Approach
I know that email marketing can feel overwhelming, especially if you're juggling a million other aspects of running your business. That’s why I focus on simplifying the process and meeting you where you are. Whether you’re starting your list from scratch, need a complete overhaul of your email strategy or just want to tweak your existing setup, I’m here to provide the clarity and support you need.
As someone who’s always been fascinated by both the art and science behind running a successful business, I bring that same blend of creativity and strategy to email marketing. My past experience working with small businesses allows me to relate to the needs of my clients, while my economics background helps me see the big picture and create data-driven strategies. Each approach I develop is tailored to fit your unique voice, audience, and goals. My commitment is to provide a human touch to everything I do—building relationships, not just email lists..
Enjoying my work on a beautiful flower farm.
Having fun on Halloween while managing the local hardware store
Why Email Marketing?
In today’s digital world, it’s easy to get caught up in social media, but there’s something timeless and powerful about email. Unlike fleeting posts or stories, emails create a direct, lasting connection between you and your audience. It’s the best way to nurture relationships, share value, and inspire action.
My goal is to take the guesswork out of email marketing so you can spend more time doing what you love—whether that’s running your business or spending time with your family.
Let’s Connect
I’d love to get to know you and explore how we can work together to grow your business through email marketing. Feel free to reach out to me HERE or subscribe to my newsletter, From Your Inbox to Theirs, for tips, tools, and inspiration straight to your inbox!
Curious about my adventures? You can explore past Snapshots & Snippets from my newsletter here for a behind-the-scenes look at my travels and inspirations.
