The Terminology Toolbox

The Terminology Toolbox is your go-to guide for decoding email marketing jargon. Each entry breaks down key terms and concepts, giving you the clarity you need to make informed decisions about your email strategy. Browse the collection below, and subscribe to From Your Inbox to Theirs for the latest insights delivered straight to you.

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

    • The formulas used by social media platforms to decide what content is shown to users. This means your visibility is controlled by the platform, and you may not reach all of your followers.

    • The concept of using email to create connections with subscribers rather than just selling to them.

    • The practice of using email to connect with an audience, nurture relationships, and drive sales.

    • While social media is valuable for brand awareness and engagement, email allows for deeper connections and is one of the best tools for turning followers into customers.

    • The constantly updating stream of posts on social media platforms. Your content competes with everyone else’s, and it may get buried quickly.

    • Popular topics or styles on social media that gain traction. While these can be great for short-term engagement, they can also be fleeting.

    • The engaged group of people who regularly interact with your emails and brand.

    • Unlike social media, where your audience is filtered by algorithms, email allows you to communicate directly with your subscribers. There’s no middleman.

    • Subscribers who actively open, click, and interact with your emails.

    • A free resource offered in exchange for an email sign-up.

    • Email’s role in helping businesses connect with their audience and drive sales.

    • The practice of consistently providing value to build credibility with your audience.

    • The percentage of recipients who take a desired action (purchase, sign-up, etc.) after engaging with your email.

    • A collection of subscribers who have opted in to receive emails from you.

    • Using email campaigns to generate excitement and sales for a new product or service.

    • Content on platforms like Instagram Stories or Snapchat that vanishes after a set time, meaning it’s a more fleeting way to engage with followers.

    • List building is the process of growing an engages email subscriber base by encouraging people to opt in through lead magnets, sign-up forms, and other strategies.

    • The percentage of recipients who open your emails.

    • With email, you own your list. This means you have direct access to your subscribers without worrying about algorithms or platform changes affecting your reach.

    • Social media posts often have character restrictions (e.g., Instagram captions, Twitter posts), which can limit how much you can say in a single post.

    • A measure of how much revenue your email marketing generates compared to its cost.

    • People who have signed up to receive emails from your list.

    • People who are already familiar with and interested in your brand, making them more likely to convert.

    • Selling a product or service directly through email.

    • When a recipient forwards your email or shares its content with others.

    • Platforms like Instagram, Facebook, and Twitter where businesses engage with their audience. While these platforms are powerful, they rely on algorithms to control who sees your content.

    • Staying consistently visible to your audience so they remember your brand when they need your services.

    • The percentage of email recipients who click a link within your email.

    • The written, visual, and interactive elements of your emails.